Why should people keep writing in the age of generative AI? It’s a question with which I’ve struggled lately. After all, these new AIs, specifically the large language models (LLMs), can produce utilitarian essays in mere moments. What’s the point of engaging in any kind of writing, especially blogging, in such an age?
My struggle is not just with this moment but with what’s coming in the near future. Although there’s no way to tell exactly how much of the prose on the Web has already been written or co-written using AI, it must by now be a sizeable and, of course, growing portion. Microsoft Bing Chat, or Copilot as it is now called, estimates the number at 14%, though I’m skeptical it’s that high.
But if it’s not there yet, it will be soon… and continue to rise after that.
So, why bother?
Reason One: Money
How Many Writers Are There in the US?
No one pays me to write this blog, of course, but I do get paid for writing in other formats and contexts. Although I’m not alone, it was relatively unusual even pre-AI. The Bureau of Labor Statistics reports that there were only 58,500 news analysts, reporters, and journalists in the U.S. as of 2022. Although there are other types of professional writers as well, even adding these people into the pool only gets us up to about 173,000, based on one estimate.
This is just a tiny fraction of the U.S. workforce. The number of full-time employees in the U.S. in 2022 was 132,000,000, and that doesn’t include all the people who work part-time or on a contingent basis. Let’s bump that number up to 150,000,000, which is still probably a conservative estimate of all U.S. workers. That means writers are about .12% of U.S., workers, or about a tenth of one percent.
The Impact of AI on Writers
Generative AI has already had sizeable impact on freelance writing and editing jobs, according to the Financial Times. From the time ChatGPT first launched, both the number and earnings associated with such jobs has declined, as we can see in the chart below.
So, the number of already rare writing jobs has been declining, at least at the freelance level on one platform. Therefore, one of the primary reasons for writing–in order to pay the bills–may well be on the decline, a trend likely to continue over the next several years.
I should note, however, that these kinds of trends aren’t always linear. After the invention of automatic teller machines, or ATMs, bank teller jobs actually increased. So, we’ll need to wait and see what happens to writing jobs over the long-term. For now, however, the outlook is rather bleak.
Reason Two: Thought Leadership
A second reason to write is thought leadership. That is, people who wish to become better known in their fields often write in order to showcase their expertise. This can lead to better career growth opportunities, speaking or consulting engagements, and greater professional networking.
Of course, these people may increasingly leverage LLMs to write their pieces. After all, using AI prose may help them generate more and better prose, giving them greater exposure their professional communities. I think that thought leaders will continue to write but that many will be happy to exploit the advantages of AI tools in order make that work easier.
Reason Three: To Share One’s Passion and Build Community
Another reason to write is simply to share one’s passion about a topic. For now, at least, there are no passionate AIs. The best AIs can do is imitate human emotion. But the person who is passionate about anything from global warming to horseback riding can share that passion through writing.
In so doing, they can attract like-minded people and so help form communities that focus on important social issues and avocations. One doesn’t need to write long-form articles to do this. Often, people write on social media forums such as Reddit, LinkedIn or Threads in order to share their passion and exchange ideas about any given topic.
Reason Four: For the Love of Writing
Some people, of course, simply love to write. Writing itself is their passion or, at least, a worthy avocation. These people may always wish to write no matter how much AI prose there is on the Internet.
But some of them may lose their enthusiasm for the written word, especially if they garner ever fewer readers in a world awash in AI prose and AI-based search engines that do not guide any Internet traffic their way.
Reason Five: To Learn
The last reason I’ll put forward is to learn. Author William Knowlton Zinsser states, “Writing organizes and clarifies our thoughts. Writing is how we think our way into a subject and make it our own. Writing enables us to find out what we know—and what we don’t know—about whatever we’re trying to learn.”
This is among my favorite reasons to write: to organize and formulate my own thoughts on any given topic. That’s among the reasons I tend to write about articles and books, especially of the nonfiction variety, when I’m trying to learn something. If I can explain a topic to another person, then there’s a better chance I have some grasp of it myself.
Even so, one doesn’t need to write in order to learn. There are plenty of knowledgeable people who never deign to put their proverbial pens to paper. So, “writing in order to learn” will always appeal to some people more than others.
The Future of the Human Labor
More Employees Affected
Writers aren’t the only professionals being affected by generative AI, of course. If anything, many types of graphic artists have been hit even harder. And, various other types of artists, from musicians to videographers, will see their professionals impacted by generative AI over the next year or two.
Maybe it’s just our time. Lord knows that everyone from factory workers to farmers have been heavily impacted by automation for the last 200 years or more.
And, as AI becomes better and more accurate over the next several years, writers and artists will hardly be the only workers affected. There are already long (though to my mind dubious) lists of professions that will be impacted.
Coping with Ennui
Aside from the economic effect (which may prove dramatic), there will also be the psychological impact. I think I’ve suffered a certain amount of ennui in relation to LLMs, making me wonder why I should spend my precious free time writing for a handful of people online when AIs can often do it nearly as well and far more quickly.
For now, my answer is “all of the above.” In my work hours, I write to make a living. In my off hours, I write to learn and for love, because it’s a passion and it potentially makes me a little a better known among a small group of people who care about the same issues I do.
So, for now, I continue. I enjoy the moment and hope a few others do as well.